$18M
Designed and launched an automated competitive take-out campaign with sales partners for Q1 FY24 pipeline creation.
Evidence and systems work
Results
The headline proof is the GTM AI program I built from zero at Confluent: operating model, governance, builders, production path, and measurement. Supporting outcomes and representative builds stay labeled so evidence remains honest.
Resume-backed operating outcomes
Documented outcomes from the public resume, with representative builds labeled separately below.
$720K
Consolidated tooling and renegotiated contracts in partnership with Procurement and InfoSec while preserving operational coverage.
52%
Introduced a self-service access portal and workflow automation to reduce repetitive manual request handling.
18%
Combined role-based enablement and self-serve Power BI reporting to improve rep execution and frontline visibility.
34%
Overhauled GTM tooling operations and process standards, contributing to higher opportunity quality and better conversion flow.
55%
Standardized intake workflows and automated web form routing to reduce response delay and improve SAL conversion.
Source boundary: these figures come from the public downloadable resume. Review the source context
Operator case notes
Mandate, intervention, measurable result.
Short, permission-safe narratives using only outcomes documented in the public resume.
Build a GTM AI program from zero to measured scale
- Mandate
- Create the operating system for applied AI across GTM, including team, governance, delivery, adoption, and value measurement.
- Intervention
- Hired the team and built the governance, frameworks, systems, context layers, RBAC, agent patterns, builder enablement, production path, and inspection cadence.
$12M documented annual value across 190+ agents and automations, including 20 multi-agent workforces.
Resume-backed · Program owner, team builder, and systems architect
Read full caseFrom competitive strategy to an executable campaign
- Mandate
- Translate a manufacturing and energy competitive take-out strategy into a system Sales could run.
- Intervention
- Mapped the sales process and designed an automated campaign with sales partners around the live operating motion.
$18M in net-new pipeline generated in Q1 FY24.
Resume-backed · Senior Manager, GTM Technology
Reduce stack cost without breaking operating coverage
- Mandate
- Lower GTM systems spend while preserving the capabilities teams relied on.
- Intervention
- Consolidated overlapping tools and renegotiated contracts in partnership with Procurement and InfoSec.
$720K in GTM systems spend reduced.
Resume-backed · Senior Manager, GTM Technology
Read full caseReplace repetitive access work with a governed path
- Mandate
- Reduce manual access-ticket volume without weakening control or ownership.
- Intervention
- Designed a self-service portal and automated the request workflow across IT, Sales, and Marketing Operations.
52% fewer user-access tickets.
Resume-backed · Senior Manager, GTM Technology
Documented enterprise work
The systems behind the outcomes.
These compact case studies use facts published in the approved resume. They explain the operating approach without exposing internal configurations, proprietary data, or employer-confidential detail.
Conversation AI and Reusable Data Foundation
A global conversation-intelligence transition paired with a reusable BigQuery foundation for analytics and downstream automation.
Applied AIData EngineeringGTM Systems
GTM AI Program: From Intake to Measured Scale
A governed applied AI program that turned a growing production estate into a measurable operating system for GTM teams.
Applied AIAI GovernanceGTM Systems
GTM Platform Rationalization and Reinvestment
A portfolio-level program that combined vendor evaluation, global rollout, platform retirement, contract negotiation, and reinvestment in AI capacity.
GTM SystemsVendor StrategyOperating Efficiency
Program architecture
One governed path from experiment to scale.
The operating model I use for AI-enabled operations keeps experimentation open while giving team-wide work a clear path for ownership, risk, adoption, and measurement.
Open the operating templates- Intake
Define the problem and owner.
- Evaluate
Check value, data, and risk.
- Prioritize
Choose the work worth capacity.
- Build
Ship the smallest complete system.
- Handoff
Document ownership and enablement.
- Measure
Track adoption, quality, and outcome.
- Iterate / sunset
Improve what works; retire what does not.
Organize around outcomes, not an agent wall.
Forecasting risk, account context, data intelligence, internal operations, and enablement.
Move from messy inputs to trusted action.
Approved sources → permission-aware context → structured signal → human review → system of record.
Make adoption part of delivery.
Reusable skills, role-based cohorts, feedback loops, and explicit escalation paths for scaled work.
- Trigger
Start from a decision or recurring task.
- Context
Assemble approved, permission-aware inputs.
- Signal
Return a structured recommendation or draft.
- Human gate
Review exceptions and authorize the next action.
- Record
Write the decision and measure the outcome.
Reduce repetitive work verify quality retool the time measure higher-leverage ownership.
Selected public work
Evidence with the boundary visible.
Each project carries an evidence label so live products, prototypes, illustrative builds, and private concepts do not read like the same kind of proof.
Evidence labels: documented professional outcome · live independent product · illustrative build · public prototype · private concept · sandbox experiment.
Design explorations
Annotated decisions, before and after.
Visual review boards show how I turn critique into specific interface, content, and accessibility changes.
A/B visual review
UI polish
Surfaces, controls, and interaction polish
A/B visual review
Color system
Semantic palette and contrast
A/B visual review
Layout
Grouping, alignment, and responsive structure
A/B visual review
Writing
UX copy and decision clarity
A/B visual review
Interface review
Cross-discipline interface review
A/B visual review
Typography
Type scale, wrapping, and spacing
A/B visual review
Accessibility
Focus, keyboard, ARIA, and mobile
A/B visual review
Feel better
Motion, surfaces, icons, and UI finish
A/B visual review
Program architecture
Proof order, governance spine, and capacity reallocation
Live independent product
ATX Untangled
Independent help for Austin residents to save money, solve city problems, and act on public data.
Civic TechProductPublic DataPrivacy
Showing 2 projects.
Slack to Jira Triage Bot
Automated inbound issue capture and triage flow from Slack into structured Jira tickets.
AutomationSlackJiraOps
Forecast Quality Dashboard
A dashboard designed to surface forecast risk and pipeline confidence by segment.
RevOpsDashboardForecasting
Hackathon prototypes
Built under constraint.
Focused experiments shipped on a compressed clock, with public claims kept inside the evidence each build can support.
Rumor → Reality Launch Radar
Built and shipped in one night: an evidence engine that checks startup rumors against official signals and explains each result.
HackathonEvidenceSearchAutomation
DELPHI Portable Lessons
A private hackathon prototype for safer cross-agent learning: reuse guidance only when evidence supports it.
HackathonAI AgentsGovernancePrototype
Sandbox experiments
Low-risk builds, kept in context.
Useful for showing product judgment and build speed; these experiments are not enterprise performance claims.
Personal Spend Tracker
A simple app for monthly spend visibility and category-level trend analysis.
FinanceAppAnalytics