UiPath / Selected career work
A sales play that generated $18M in pipeline.
I built the systems behind an automated competitive takeout motion for the Manufacturing and Energy sales organization, working with sales partners from the process design through training.
net-new pipeline generated
data, contacts, enrichment, automation, and reporting
- 01Find the accounts
Use technographic data to identify the competitive opportunity.
- 02Prepare the outreach
Acquire and enrich contact data, then connect the campaign workflow.
- 03Enable and measure
Train the regional teams and report on the resulting pipeline.
The job
Turn a sales idea into a repeatable motion.
The sales team needed more than a list of target accounts. The competitive campaign required a connected process from the account signal to contact data, outreach, and reporting.
My contribution
I mapped the process and built the systems behind it.
I worked with sales partners to design the Manufacturing and Energy workflow, connect technographic data and contact enrichment, automate the campaign path, and support reporting. I also led training in regional enablement meetings and team calls.
The tradeoffAutomating the data and campaign steps was only part of the work. The regional team still needed to understand when and how to use the play.
The result
Pipeline creation tied to a specific sales motion.
The public resume records $18M in net-new pipeline from the competitive takeout campaign. Pipeline is the opportunity value created, not booked revenue or ARR.
Systems leadership, with the build work behind it.
See how I work across applied AI and GTM technology.